News

Latest news from MATSURI.

July 27, 2026
MATSURI Begins Preparations to Establish a Japanese Corporation, Strengthening MATSURI in MANILA and Japan–Philippines Collaboration
Building on its event and community activities in the Philippines, MATSURI has begun preparations to establish a Japanese corporation to support the continued growth of MATSURI in MANILA and strengthen collaboration among companies, local governments, and communities in Japan and the Philippines.
July 26, 2026
MATSURI in MANILA 2026 Welcomes 26,000 Visitors
MATSURI in MANILA 2026, held at Quirino Grandstand in Manila on April 25, 2026, welcomed 26,000 visitors. With 83 booths and 23 sponsors, the event celebrated 70 years of Japan–Philippines friendship.
March 1, 2026
MATSURI in MANILA 2026 Endorsed as a Commemorative Event of the Japan–Philippines Friendship Year 2026
MATSURI in MANILA 2026 has been officially endorsed as a commemorative event of the Japan–Philippines Friendship Year 2026, marking the 70th anniversary of diplomatic relations.
January 12, 2026
MATSURI Supported an Approximately One-Month Product Promotion for ITO EN in the Philippines
In 2025, MATSURI supported an approximately one-month product promotion for ITO EN in the Philippines, combining a dedicated in-café booth with an event activation and local influencer initiatives.