In 2025, MATSURI supported a product promotion for ITO EN in the Philippines.
The campaign included an approximately one-month promotion at a dedicated booth inside a café. It also combined an event activation and local influencer initiatives to support awareness across both offline and online channels.
By bringing together opportunities for local consumers to experience the product with communications through events and social media, the campaign supported an ongoing promotional presence in the Philippine market.
MATSURI will continue to draw on its local network and operational experience in the Philippines to support Japanese companies with product promotion, test marketing, and event activations.
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In 2025, MATSURI supported an approximately one-month product promotion for ITO EN in the Philippines across in-café, event, and influencer initiatives.

MATSURI Supported an Approximately One-Month Product Promotion for ITO EN in the Philippines

Related Information